For many shoppers, a trip to the grocery store or a favorite retail chain follows a familiar routine. Items are placed on the checkout counter, scanned one by one, and just before payment, the cashier asks a question that has become almost universal: “Do you have a phone number with us?”
For countless customers, the response comes automatically. Some hope to receive loyalty points or discounts, while others simply assume it is a standard part of the checkout process.
Although this interaction usually lasts only a few seconds, it raises important questions about how customer information is collected, stored, and used in…
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