The Truth Behind Pork Marketing: Why Many People Are Rethinking What They’ve Been Told

For decades, millions of people have associated pork with white meat, often placing it in the same category as chicken or turkey when making dietary choices. This perception did not develop by accident.

It was strongly influenced by one of the most recognizable advertising campaigns in food marketing history: “Pork: The Other White Meat.” Introduced in the United States during the late 1980s, the slogan successfully changed the way many consumers thought about pork.