The phrase “57 Varieties” found on Heinz ketchup bottles is one of the most recognizable elements in global branding history. Many people assume it refers to the exact number of products the company once produced.
In reality, the number is symbolic rather than literal, and its origin is closely tied to early marketing strategy rather than product count.
The history of the phrase goes back to Henry J. Heinz, the founder of the H.J. Heinz Company in the late 1800s. At that time, the company was already producing and…
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